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As of April 1, 2015, the Financial Conduct Authority (FCA) has acquired new functions and powers in relation to competition including powers under the Enterprise Act 2002 (the 2002 Act) to conduct market studies and make references to the Competition and Markets Authority (CMA), and powers under the Competition Act 1998 (the 1998 Act) to investigate and enforce against breaches of UK and EU competition law. The FCA’s new powers are concurrent with the enforcement…
With Christmas fast approaching and the party season now in full swing, it is no surprise to see that alcohol is featuring prominently in advertising. Advertisers need to ensure that they comply with the provisions of the Codes (Section 18 of the CAP Code for non-broadcast and Section 19 of the BCAP Code for broadcast ads). It should also be noted that the rules apply to ads for alcoholic drinks but also those for…
It’s a UK first and may be the future of print advertising. Open a limited edition copy of Marie Claire’s October issue at page 35 and you can enjoy passion and betrayal against a Sicilian backdrop, directed by Mario Testino, in black and white, complete with soundtrack – and all in just forty five seconds. Marie Claire is blazing the trail for video advertising in print with advert for Dolce and Gabbana’s Pour Femme…