Judge agrees with Molson Coors – “izzy” is indicative of “fizzy” and hard seltzers using it in their names should understand there will be others using it. Brizzy can’t stop Vizzy from getting to market. (Bonus: we’ve got the docs for you (and shout out to the attorney that included our article in Molson Coors’ appendix))
Molson Coors has prevailed over Future Proof in Future Proofs attempt to secure a preliminary injunction against Molson to prohibit Molson from producing its “Vizzy” branded hard seltzers on account of a likelihood of confusion with Future Proof’s “Brizzy” hard seltzers.
As we wrote back in February, for this lawsuit to have legs, a court would necessarily have to find that by calling a hard seltzer “Brizzy” the beverage company making the hard seltzer had…
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