Brendan Ford Mulligan

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Google’s recent announcement that it is preparing to offer behaviorally targeted ads for mobile devices has led to concerns regarding the tracking required to implement such functionality.  Online behavioral advertising has typically been implemented using cookies placed through a user’s web browser when the user visits a website.  Mobile devices, however, often access the Internet through applications that run outside of web browsers and do not support cookies.  This has left web hosts, advertisers, and…