Walking the Line with Influencers: How to Satisfy the FTC without Your Influencers Becoming Employees in California

In light of a new California decision interpreting California’s wage and hour law, brand companies should take a careful look at their influencer compliance programs not only for FTC compliance, but also potential employment law consequences. How a company establishes and maintains influencer compliance can potentially convert the influencer from an independent contractor to an employee. We know the FTC’s view is that it takes a village to ensure influencers disclose any material connection to…