Ilene Heller

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Considering sensory testing to support a head-to-head “consumers prefer” comparative claim? NAD recently issued an opinion suggesting a best practice is to compare your product to the most similar competitive offering. They found in a case involving taste testing of lasagna that disclosures of the specific products being tested were not sufficient. If there is a closer “apples to apples” product, this must be the product tested or if not, the disclosures must be very…