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Of all the social media platforms out there, I’d venture to say that LinkedIn is the one that lawyers are most comfortable using. It has a reputation for being the most professional, and as a result, it’s had the widest adoption within the industry. In recent years, LinkedIn has really expanded their offerings, and provided a robust, deep platform that allows us to engage in new ways, all which make it an even more valuable…
Depending on your business/relationship development goals and strengths, one of your strategies may be to write and share content. When you’re considering augmenting your reputation and building your practice, it might seem counterintuitive to share the spotlight with someone else by quoting or referencing them in your articles and posts, but I’m here to tell you that it’s both essential, and a good business development practice. How so? …
In today’s guest post, rainmaking expert and coach, Jaimie Field, talks about using Google alerts to learn more about your clients and prospects. *** The last Rainmaking Recommendation discussed the benefits of using social media monitoring to grow your book of business.  In this recommendation, I will be showing you how to find and learn more about your current and prospective clients. There are people out there who are having conversations every single day…
While I’m out of the office this week for our Annual Conference, I’m bringing you a guest post from Vince Robisch, of Minimalex – Vince coaches attorneys on improving their business development process to bring in more corporate clients. He practiced at an AmLaw 200 firm for eight years, and has sold millions of dollars of products and services to corporate legal departments and law firms, an experience that helps him to understand his clients…
Networking is not an easy task, which is one of the reasons that we discuss it so frequently here on Zen. Since I’m spending this week with my lawyers in Milan, facilitating their networking efforts at our Annual Conference, I have networking on the brain, and wanted to share with you a couple of the worst networking mistakes you can make, and how to recover from them. …
Lawyers know better than most people that words matter – after all, who knows better than a contract lawyer that a nuanced clause can make or break a deal? But who knows better than your marketing team that “marketing” is a four-letter word? It shouldn’t be – and I’ll explain why in a moment. But how many of you (raise your hands) think of marketing as something that some group in your office does once…
Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network. For our latest interview, we chose ILN member, Arthur Li of our member firm Lee and Li in Taiwan, China. In one sentence, how would you describe your practice? I am a general practitioner, especially focused in IP-related matters. Who would be your typical client? Those who seek assistance…
Are you using social media to its fullest ability to help you in business development? Learn how using social listening can help you to build your book of business in Jaimie Field’s latest post. *** Have you ever thought about using social monitoring to build your book of business? Social monitoring/listening is using tools, like Google Alerts, Social Mention, Talkwalker, Mention (to name a scant few) to monitor what is on the…
We are proud to announce our latest firm of the month,  Ferrari Pedeferri Boni Studio Legale Associato , Milan, Italy! Ferrari Pedeferri Boni is an independent Italian law firm that handles legal issues of business law. They strive for excellence in their services and are proud to meet the highest international standards of the legal profession. Their clients are entrepreneurs and executives, Italian and foreigners, and their philosophy is to take a pragmatic and business-oriented approach…