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When you browse the web, you’ll come across websites that are amazing and have eye-catching elements. You’ll also come across websites that look like owner put it together themselves using a YouTube tutorial. What separates the good from the bad isn’t just basic design (even though it’s important), but elements you might need to dig a little deeper to find. So what makes that great winning website? Below we list six elements that are essential…
When we ask lawyers what they need their marketing to accomplish for them, the most common answer by far is “I need more clients.” But we’d like to challenge that mindset. Do you really need more clients… or do you need better clients? Take a moment and think through the clients you’ve worked with over the past several months. How many of them: 1. Didn’t pay you on time, in full, or maybe didn’t pay…
We’re sure you have noticed the new look, new logo and new faces. Why? Because we: Paula Black, Daniel Decker and Marc Cerniglia have joined forces with Tom Kane. The legal environment is changing rapidly. Success in the legal industry – just like any other industry – requires evolution and adaptation. With this blog, Tom Kane has built a foundation of timeless marketing wisdom for lawyers of all shapes and sizes. Now, we’re excited to…