While the Food Safety Modernization Act doesn’t require transparency, it encourages it, but equally important for food manufacturers, consumers are increasingly demanding traceability. “Companies are under pressure from consumers, as trust is the lowest it’s ever been,” said John Keogh, president and principal advisor, Shantalla Inc., Ho Chi Minh City, Vietnam. “Trust can be lost at the click of a mouse due to online conversations.” In the age of social media, food manufacturers have to…