Mikhia Hawkins

Latest Articles

Like many social media platforms, Facebook has rules in place that specifically govern the administration and advertisement of prize promotions on the site.  Marketers who wish to run sweepstakes and contests must comply with these rules, or risk having their carefully-designed sweepstakes or contest shut down mid-promotion, cutting off access to a key segment of their customer base (and possibly leaving them open to legal complications).…
There’s been a win and a loss the last few days in the legal realm of sweepstakes and contests.  Whether that’s due to chance or skill on the part of the lawyers involved we can’t say.  On the winning side, a federal court judge in New York ruled that poker is a game of skill and not chance.  (Clearly he had watched James Bond in Casino Royale). In doing so the judge tossed out…
Social media sites have been a boon for brand marketers over the past several years, and one of the latest big trends in social media – Pinterest.com – has generated buzz from a growing number of marketers as well as consumers. Pinterest users can “pin” images, including those from other websites, to the user’s “pinboard”. Users can also post a statement with each picture. Pinned images can be viewed and “re-pinned” by other Pinterest users, and…