J. Ric Gass

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A few weeks ago I shared word of a Wisconsin decision affirming a trial court ruling that it was permissible for a lawyer to buy sponsored links in the name of a competing law firm on Google and other search engines. Though legal and ethical, I thought it a bit unseemly. Milwaukee Attorney, Ric Gass, who defended the lawsuit, dropped me an email and offered to do a counterpoint on my blog. Ric’s not only a…