Franchising in Myanmar
Introduction
The relaxation of foreign investment restrictions and a growing, aspiring middle class have encouraged new players to enter Myanmar’s franchising industry in recent years. Previously, franchises in Myanmar predominantly operated in the food and beverage industry; however, in the last few years, the country has witnessed a growth spurt of franchise operations in the services and education sectors. While no official statistics are available on overseas franchises in the country, brands currently present in…