
Shahin O. Rothermel
Professional Bio
Shahin Rothermel is an experienced counselor and defender who helps advertisers, retailers, merchants, and marketers advance their business goals while reducing legal and regulatory risks. Shahin provides clients with up-to-date, practical insights into the constantly evolving advertising, marketing, and e-commerce regulations, which allows her clients to make informed decisions. She has achieved successful resolutions, dismissals, and full walkaways in court, saving clients millions of dollars. She takes a pragmatic approach as a counselor, considering the implications of her advice for her clients' marketing campaigns and their bottom lines.
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Online Terms and Conditions: Why Presentation Matters
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California Enacts AI Advertising Disclosure Requirement for Synthetic Performers
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New FTC Rule Guidance Program Offers Businesses Answers—and Risks
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