IAB Soliciting Comments on Draft Compliance Framework for Programmatic Advertising under the CCPA
On October 22, the Interactive Advertising Bureau (IAB), a media and marketing industry trade group, released for public comment the California Consumer Privacy Act Compliance Framework for Publishers and Technology Companies (Framework) and accompanying technical specifications to implement the Framework. The draft Framework is designed to help Framework participants (including publishers and intermediaries) comply with the California Consumer Privacy Act (CCPA) by: (1) establishing a digital signal that Framework participants can use to communicate consumer…