Company
1,110 published works
The Social Media Butterfly
How Real Estate Agents Can Use LinkedIn to Build Relationships and Get Referrals
A former colleague is relocating. An attorney’s client needs to sell a family home. A friend gets asked to recommend a real estate agent. These are the kinds of conversations…
The Social Media Butterfly
What Real Estate Agents Should Post on LinkedIn: Content Ideas That Build Trust and Referrals
If you’re a real estate agent wondering what to post on LinkedIn, start with the questions people ask you every week. The buyer who doesn’t understand the closing process. The…
The Social Media Butterfly
Why Your Business Development Starts Before a Prospective Client Calls
By the time someone contacts you about working together, they may already know quite a bit about you. They’ve looked at your LinkedIn profile, read an article you wrote, asked…
The Social Media Butterfly
How to Use LinkedIn More Intentionally to Build Relationships and Bring In Business
A lawyer shares an article on LinkedIn, gets a handful of likes and decides it didn’t do much. Meanwhile, a former client reads it, forwards it to a colleague and…
The Social Media Butterfly
How to Stay in Touch With Your Network When You’re Busy
You meet someone at a conference and have a great conversation. You connect on LinkedIn, exchange a few messages and fully intend to stay in touch. Then you get busy,…
The Social Media Butterfly
How to Start Using LinkedIn to Build Your Brand and Business
Many professionals want to do more on LinkedIn but get stuck before they begin. They’re unsure what to post, feel uncomfortable talking about their work or worry about adding another…
Missouri Lawyers Media
E-discovery in the AI era: Faster review, but new risks
Listen to this article In Brief U.S. magistrate judge approves LinkedIn’s use of Relativity aiR Connecticut judge orders expert AI prompts production in Conservation Law Foundation case Experts emphasize lawyer…
New Ideas Legal Tech
The Best AI Experts To Follow on LinkedIn
By Jerry Lawson
A friend recently asked me to recommend which AI experts they should follow on LinkedIn. Jennifer Ellis, Carolyn Elefant, Nicole Black, and Thomas G. Martin are can't-miss choices in the…
The Social Media Butterfly
Updating Your Attorney Bio for AI Search, LinkedIn and Business Development
A lawyer can spend weeks preparing a pitch while their website bio still describes the practice they had three years ago. The pitch includes recent matters, relevant industry experience and…
The Social Media Butterfly
LinkedIn Nightmares: 15 Scary Mistakes That Could Be Haunting Your Professional Brand (and What to Do Instead)
October is here, Halloween decorations are everywhere and I've been thinking about something else that can be pretty scary: the mistakes people make on LinkedIn without realizing how much they're…