{
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Australia: Return to Sender ID: Businesses must register “branded identifiers” used in Australian SMS messages",
    "url": "https://www.lexblog.com/2026/01/16/australia-return-to-sender-id-businesses-must-register-branded-identifiers-used-in-australian-sms-messages/",
    "identifier": {
        "@type": "PropertyValue",
        "name": "LexBlog Library record",
        "value": "LEX-WK-33CZS002",
        "url": "https://www.lexblog.com/lib/33CZS002/"
    },
    "datePublished": "2026-01-16T03:20:18-05:00",
    "dateModified": "2026-01-16T00:20:33-05:00",
    "author": {
        "@type": "Person",
        "name": "Sarah Birkett, Clarissa Kwee"
    },
    "sourceOrganization": {
        "@type": "Organization",
        "name": "DLA Piper"
    },
    "organizationScope": "at-publication",
    "isPartOf": "Privacy Matters",
    "about": "Technology and AI",
    "sourceUrl": "https://privacymatters.dlapiper.com/?p=7761",
    "sourceStability": "may-move"
}