Published works by Kathy Rheintgen

Published works

• Branding 101 – Should puffery be avoided in healthcare advertising?

  Healthcare Law Insights · August 18, 2016

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• Branding 101 – Laudatory Trademarks: Are they worth the effort?

  Healthcare Law Insights · August 12, 2016

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• Branding 101: Nominative Fair Use

  Healthcare Law Insights · August 1, 2016

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• Branding 101 – Trademark Descriptive Fair Use

  Healthcare Law Insights · July 1, 2016

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• Branding 101 – Trademark Audit: Evaluating Comparative Advertising

  Healthcare Law Insights · June 22, 2016

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• Branding 101: Trademark Usage Manuals

  Healthcare Law Insights · May 20, 2016

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• Branding 101 – Proper use of trademark symbols and attribution statements

  Healthcare Law Insights · May 6, 2016

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• Branding 101: Trademark Audit – Using your marks consistently (why you need a trademark style guide)

  Healthcare Law Insights · May 5, 2016

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• Branding 101 – The Trademark Audit: Introduction

  Healthcare Law Insights · May 3, 2016

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• Branding 101: Proper use of a trademark – It’s all in the grammar

  Healthcare Law Insights · April 22, 2016

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• Branding 101 – The Registration Process

  Healthcare Law Insights · April 15, 2016

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• Branding 101 – US Federal Trademark Registration – Why, Which, and When?

  Healthcare Law Insights · April 7, 2016

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• Healthcare Branding 101 – Trademark Searching

  Healthcare Law Insights · March 11, 2016

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• Healthcare Branding 101 – Selection of a Strong Trademark

  Healthcare Law Insights · March 3, 2016

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• Branding 101 for Healthcare Providers: A Refresher

  Healthcare Law Insights · February 25, 2016

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• Branding 101: Maintaining Your Trademark Registrations

  Healthcare Law Insights · September 27, 2013

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• Branding 101: Trademark Usage Manuals

  Healthcare Law Insights · September 20, 2013

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• Branding 101: Proper Use of Trademark Symbols and Attribution Statements

  Healthcare Law Insights · September 13, 2013

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• Branding 101 – Trademark Audit – Using your Marks Consistently (Why You Need a Trademark Style Guide)

  Healthcare Law Insights · September 13, 2013

  LEX-WK-F27BF24E
• Branding 101: Should Puffery be Avoided in Healthcare Advertising?

  Healthcare Law Insights · September 6, 2013

  LEX-WK-AQX9A9D5
• Branding 101: Laudatory Trademarks – Are They Worth the Effort?

  Healthcare Law Insights · September 4, 2013

  LEX-WK-GK1T2996
• Branding 101: Fair Use of Trademarks – Nominative Fair Use

  Healthcare Law Insights · August 23, 2013

  LEX-WK-4HM0NSA0
• Branding 101: Trademark Descriptive Fair Use

  Healthcare Law Insights · August 16, 2013

  LEX-WK-BTKXJR8X
• Branding 101: Evaluating Comparative Advertising

  Healthcare Law Insights · August 9, 2013

  LEX-WK-VBM5SD3K
• Branding 101: Introduction to the Trademark Audit

  Healthcare Law Insights · June 21, 2013

  LEX-WK-5XCY1KPA