The B2B software gambling licence
A significant development in 2023 was the eagerly awaited implementation of the new B2B software licensing regulation that came into effect on 1 July 2023. This regulation mandates that entities involved in manufacturing, supplying, installing,
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Bird & Bird in an international law firm that is well-known for its strategic focus on industries being disrupted by technology. While we do not practice US law, we have unrivalled expertise in advising on matters ranging from smaller innovative projects to some of the largest, most complex and ground-breaking transactions and disputes of recent years in Europe, the Middle East, and Asia.
We're excited to share insights from our lawyers working at the forefront of legal developments in the technology and media sectors. With our Digital Business blog, our aim is to bring you insightful content about how the law can affect your digital business, or the expansion of your physical business into the digital realm. Or, take a look at our Media Writes blog where our media & sports specialists are pairing up with our tech experts and clients to create insights on how tech developments are affecting media & sports.
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Nordic Gambling Update 2024: Finland
Although Finnish people are eager to make use of gambling services, so far the Finnish market has provided only a few locally-regulated business opportunities to gambling operators due to the gambling monopoly. However, as the development of online gambling continues,…
Straight from the Horse’s Mouth: Key Considerations in Sports Horse Agreements
The concept of ownership transfer isn’t universally clear-cut. Each country has its own set of laws and regulations governing when ownership is deemed to have transferred, which means that in multi-jurisdictional agreements, confusion and disputes can arise.
For example,…
EU Parliament Votes Against Geo-Blocking of Audio-Visual Sports and Film Content (for now)
The period before Christmas gave rise to several important decisions relating to the application of EU law to the sports industry. One key development was the long-awaited ruling by the Court of Justice of the European Union (CJEU) on the…
ASA’s Consultation on the Restriction of Less Healthy Foods and Drinks
Background
The Health and Care Act 2022 amended the Communications Act 2003 to introduce restrictions on the advertising and sponsorship for food and drink products that are high in fat, salt, or sugar (“HFSS products”). These restrictions will come into…
UK: Game on – Valve’s geo-blocked games infringe EU competition law
The EU’s General Court upheld the European Commission’s decision that Valve had breached EU competition law. Valve had geo-blocked Steam activation keys for certain video games published by five video game publishers – this restricted cross-border sales of those games…
Women’s Sport Series: The F1 Academy and the Future of Women in Motorsport
Why aren’t women participating in Formula 1?
The last woman to take part in a Grand Prix weekend was Jessica Hawkins, Aston Martin’s driver ambassador, who drove 26 laps of the Hungaroring racetrack in Budapest this year. Hawkins became the…
The Rise of Generative AI in Gaming and Its Legal Challenges (Part 2)
Read the first part in this series here.
How does GenAI in games impact Intellectual Property?
a) What do developers need to consider when creating their own GenAI Tools for Games?
When creating their own GenAI tools, developers must…
Bouncing Back – Maternity Policies For Elite Athletes
Once upon a time, the idea of an athlete mother (let alone the concept of a sport-specific maternity policy!) was an alien concept in the world of elite sport. The narrative was that motherhood was somehow fundamentally incompatible with being…
The Rise of Generative AI in Gaming and Its Legal Challenges (Part 1)
Part 1: The Impact of Generative AI and the Contractual Consequences
The Emergence of Generative Artificial Intelligence
In the dynamic world of games, Generative Artificial Intelligence (“GenAI“) – AI that creates content like images, texts, or sounds – is set…