I’m often contacted by producers, writers, software designers/engineers and other creative professionals concerned about the provisions of a media or IP company’s employment agreement they are considering. Typically the company’s proposed employment offer letter or agreement and attached standard terms will aggressively provide that the company owns all of your creative work without making any… Source…

Here are some key points to keep in mind if you are approached by a blockchain developer to license your content for NFT (non-fungible token) creation and sale. If you only want to license your content for purposes of NFT creation, it’s critical that the scope of the license agreement is limited to NFT purposes with all other uses excluded or restricted. In addition, your license should also… Source…

Did you know that, behind the scenes, Disney and its stars have been battling it out over streaming revenue for the past few years? Through a very convenient loophole, Disney has been keeping 80% of the revenue earned from older shows that it now distributes on streaming platforms such as Netflix and Amazon Prime. Since VHS first made its debut, Disney has been subtracting an 80% Source…

Influencer Management is fairly new in the entertainment world, but it’s a profession that is becoming increasingly vital for building a successful brand online. Influencer Managers are in high demand, which means more and more up-and-coming marketing and PR professionals are looking to steer their careers in this direction. If you’ve recently begun searching for an Influencer Manager… Source…

Historically, record labels and the recording artists they partner with have operated under an exploitative business model, one that has been known to deplete the revenues artists generate from their music and increase the shares drawn by the record labels. The imbalance in the relationship extends across multiple pressure points, from unnecessary but long-standing industry standard clauses… Source…

You’re gaining status as an influencer, and your follower counts are high and climbing. You’ve tapped into a cultural current, and your content is resonating with members of a large and growing audience. Well done! That’s not an easy feat. And if the followers you’re attracting are the followers you actually want, that’s even better. You’re on a roll! It may be time to start reaching out to brands… Source…

Becoming a bona fide “influencer” is a little like becoming famous; it’s a fun and common goal, but it’s not usually something we just decide to do and it magically happens. It takes effort, strategy, and luck to build an online following large enough to draw the attention of brands hoping to ride the wake of your success and good name. And of the three, effort and strategy are the only two that… Source…