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In my last video, I introduced the idea of setting goals for your LinkedIn use. Today I want to give you an example to show you what that might look like. Let’s say your goal for this year is to expand your practice to represent more small businesses with their legal needs. LinkedIn can help you accomplish that in a number of ways. You can search for, and join, groups containing small business owners –…
When I recorded this video, we were on the quick slide down to the end of the year, and now we’re already almost 3 weeks into January. Either way, the end of the old year and the beginning of the new year is a time when many of us might be thinking about planning for the year ahead. Many of the solos and small firm lawyers I know don’t do much in the way of…
It’s January, and that means you’re probably thinking about New Year’s resolutions like finally getting organized and goals for the year, like financial targets or numbers of new clients, but have you ever considered setting goals for how you use LinkedIn? Hi, I’m Allison Shields, President of Legal Ease Consulting and one of the authors of the newly released book, Make LinkedIn Work for You, A Practical Handbook for Lawyers and other Legal Professionals. By…
In my last video, I gave you a little preview of what’s inside our brand-new book, “Make LinkedIn Work for You, A Practical Handbook for Lawyers and Other Legal Professionals,” but today I’d like to talk about some different approaches to how you might use this book, since it may be a bit different from what you’re used to. While we would love it if everyone read the book cover to cover, we know everyone…
In honor of our new book, Make LinkedIn Work for You, A Practical Handbook for Lawyers and Other Legal Professionals, my co-author, Dennis Kennedy and I have put together this list of tips to help you with how you use LinkedIn in this new decade. We’ve organized these tips into three categories, along the lines of what we call the three “building blocks” of LinkedIn: Profiles, Connections and Participation. The tips are pulled straight from the book…
With the holidays approaching, it’s time to think about holiday gifts, and I’ve got a great gift suggestion for you – which also happens to be one of my major accomplishments this year, and that is the release of my new book, with my co-author, Dennis Kennedy – Make LinkedIn Work for You: A Practical Handbook for Lawyers and Other Legal Professionals. This book was written specifically for people in the legal profession, but we…
Today I’d like to talk to you a little bit about gratitude. As Thanksgiving and the holiday season approach, I think it’s a good time to take some time to think about what we’re grateful for, whether that be our good health, our education that allowed us to be where we are today, our families, our colleagues, our clients, and more. Some of the leading studies on gratitude were done by Dr. Robert A. Emmons…
This is the third installment in my video series answering the question, “How Much Time Do I Need to Spend on LinkedIn?” In the first two installments, I talked about spending 15-30 minutes a day, or a couple of hours a week on LinkedIn, and how to spend that time first on getting your Profile into shape, and then on working with your Connections. Our last building block is Participation. Feed – Like,…
Continuing with my video series answering the question, “How much time do I need to spend on LinkedIn,” in this video, I talk about what you should do with your Connections. The short answer is that lawyers who spend only 15-30 minutes a day or a couple of hours a week can get results on LinkedIn. But how you spend that time is what’s really important. The last video talked about how to spend that…