LinkedIn’s latest algorithm change, called 360Brew, may have a big impact on your reach and your effectiveness on LinkedIn. A Brief Overview While having a complete Profile has always been a factor in your visibility, with this new update, what
Legal Ease Consulting, Inc.
Legal Ease Consulting, Inc. operates a blog focused on supporting lawyers in enhancing the productivity, profitability, and overall management of their law practices. The content primarily addresses practical aspects of running a law firm, including financial preparation for new practices, client management strategies, use of technology, and professional development topics such as partnership preparation and workforce management. The blog also covers contemporary issues relevant to legal professionals, such as ethical considerations around AI and effective use of social media for business development. It serves as a resource for lawyers seeking guidance on the operational and business side of legal practice.
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Can I Outsource My Marketing?
I know that marketing can be time-consuming. So why not just outsource or delegate your marketing and not worry about it at all? If you’re a lawyer, consultant, accountant, or other service provider, you aren’t selling a product. Your business…
Balancing Content Creation and Engagement
Do you have trouble balancing content creation and engagement? If you have been following my videos, you may have seen me talking about the importance of not just dropping a post on LinkedIn and leaving the platform, but staying and…
Improving Your LinkedIn News Feed
How useful is your LinkedIn Feed? Are you noticing an increase in poor-quality, off-topic posts, or just plain junk in your LinkedIn feed? With more people flocking to LinkedIn (and more of those people posting AI-generated content), there is a…
Are You Suffering From Decision Fatigue?
Improving Your Visibility on LinkedIn
Are you hurting your visibility on LinkedIn? LinkedIn can be a powerful tool for business development, but if no one sees your posts, you’re just wasting your time. There are a number of mistakes LinkedIn users make when creating content…
How Good Is Your Client Selection Process?
Do you have a client selection process? I recently did a series of videos about how to avoid or keep difficult or problem clients out of your law practice. We’ve talked about trusting your gut and identifying and making a…
Dealing with Difficult Clients
If you have been in practice for any length of time, sooner or later you’re going to get stuck with a difficult client, or at least a difficult client conversation. Uncomfortable client conversations can arise for multiple reasons. Sometimes those…
Spring Clean Your Law Practice
Spring is in full swing and this time of year always gives me an urge to clear things out and to take stock. But for me, that spring cleaning process is more than just decluttering and reorganizing. It’s also a…
What Are Difficult Clients Costing You?
Have you ever had a difficult client – a client who questions everything you do, thinks they you’re your job better than you do, don’t pay their bills on time, fight you on your fees, constantly complain, don’t listen to…