THE SIGNIFICANCE OF A WEBSITE'S COMPREHENSIVE PRIVACY STATEMENT IN REDUCING CLASS ACTION EXPOSURE
Class Action Issue
In a recent decision addressing privacy claims arising from the electronic tracking of a customer’s online behavioral activity, a federal district court’s analysis highlighted the significance of a comprehensive privacy notice in establishing a customer’s consent to the collection of personal identifying information (“PII”).
Pertinent Background
The electronic tracking of a customer’s actions while visiting a business’ website has given rise to lawsuits under wiretap and electronic surveillance statutes. This is one…