From Google to the DOJ, major institutions are introducing some big changes in 2023 that will impact your attorney website. To keep you up to date, we’re explaining three of the most important new developments.
Here are three new developments
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10 Attorneys to Watch on TikTok
Afraid to use TikTok? You’re not alone. Many attorneys are hesitant to try TikTok because they don’t want to look unprofessional. However, there is nothing inherently unprofessional about the platform. In fact, there are a lot of legal professionals who
Never Run Out of Content Ideas: Here’s HowÂ
Your head is empty, the page is blank, and your website is sorely in need of new content. What’s a lawyer to do?
We work with some attorneys who are super excited to start writing for their new website. We
What Does Google Actually Want from Your Website in 2023?
You can’t rank highly on Google in 2023 by outsmarting algorithms. Instead, you need a savvy content strategy and sustainable SEO plan to earn and maintain your position at the top of the search engine results pages.
As a legal
Going Beyond the “Inclusive” Stock Photo: Cross-Cultural Design Tips for Law Firms
Inclusion is powerful. When you see a sign written in your language, or a photo that looks like you, empowerment is the result. But as a designer, it can be difficult to see beyond your own cultural group. This can
Keeping Your Law Firm’s Website—and Your Visitors—Safe
Your website is the digital face of your business. Not only does your site need to accurately represent you, but it also needs to establish trust from the moment someone clicks onto your site. You need more than pretty pictures
Get Writing, Because Long-Form Content Is Here to Stay
We’ve all heard about the dwindling attention span of Internet users. Sure, “snackable” content on TikTok and Instagram is definitely easier to digest. But sometimes you need something a bit more nourishing and substantive than a short caption or a
Captivating Your Audience: Lessons that Law Firms Can Learn from Netflix
For 223 million people and an average stream time of 3.2 hours per day, Netflix is more than a platform—it’s an escape. This clever content machine aims to captivate you and keep you watching for hours…and hours and hours and
Tried and True Strategies to Improve Your Website’s Call to Action
A call to action (CTA, for short) is a way you ask someone to do something on your site. It could be a “sign up” button or a “book a call” widget. Some CTAs are far more effective than others—and
Ask the SEO Expert: Keyword Research
As an agency, Omnizant is often asked about our approach to Search Engine Optimization (SEO). In the most basic sense, a great SEO strategy consists of three rounds of activity: