Google’s latest update now showcases your social media posts directly on your Business Profile. This means more exposure, more engagement and more opportunities for your business.
Your social media presence is critical for online success—but it’s now more important than
Long-form content, short attention spans—what to do? Formatting is the unsung hero that keeps readers hooked with dense and lengthy content.
While this piece covers helpful tips for breaking up lengthy content, we must underscore that formatting is not a
Google tries to connect searchers with the services they want. But when you want a lawyer and not a cheeseburger, Google doesn’t always do what it’s supposed to do.
Lawyers don’t just serve clients in their backyards. Unfortunately, Google’s algorithms
When most people think of Google Advertising, they think of standard PPC ads. But there are more ad types in Google’s ecosystem—including cheaper ads which, in some cases, may have a higher ROI.
Here’s what you need to know about
Do you know how many potential clients are calling your law firm via your website each month? Many attorneys are unsure, but tracking these calls is essential for measuring your website’s return on investment.
There’s a lot at stake here—and
Stock photos are accessible, easy and pretty—what’s not to love?
We know team or office photos are powerful on your Google Business Profile. We know a good profile photo is powerful. But did you know that photos can help
Law firms invest heavily in producing regular blog content, yet often fall short when it comes to maximizing its impact. Smart content distribution can help you get the most eyes on your expertise.
Even great content won’t magically find readers
In a perfect world, every blog visitor would be a prospective client ready to hire within weeks. However, the reality is more nuanced. Who’s really reading your blog, and what can you really expect from your blog in terms of
For many law firms, a social post is just the name of their most recent blog article and a link. If you’re fancy, it might be an excerpt with an automatic thumbnail. But great content needs a great posting strategy—otherwise,
Google has specifically stated that domain age doesn’t impact SEO—so why do older domains rank so well? What can younger firms do to compete?
You may have heard our Director of SEO mention the longevity of a given domain while
