The Professional Practices Alliance (PPA) is an organization that provides advice and insights for professional services firms, including law firms, focusing on areas such as partner remuneration, tax, accountancy, compliance, employment, and partnership law. It publishes content including webinars and discussions that address contemporary challenges in professional practice management, such as the impact of AI on succession planning, partnership structures, governance, and regulatory compliance. The PPA engages experts to explore strategic, regulatory, and operational issues affecting professional services firms, offering practical guidance on adapting to technological changes, managing talent, and evolving firm governance and compensation models.