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Data privacy. It’s quickly turning into the business world’s buzziest buzzword. With privacy regulations becoming both more common and more robust, and consumers increasingly expecting more control over their personal information, you don’t have any time to waste in building your privacy program. After all, data privacy is complicated. It’s normal to feel overwhelmed, confused, and like you have a thousand questions before you even start. So what do you need to know? We’ve compiled…
Famed basketball coach Phil Jackson once said, “The strength of the team is each individual member. The strength of each member is the team.”  Jackson has more NBA titles than any other NBA coach, the highest winning percentage of any Hall of Fame Coach, and is the only coach in any professional American sport to win more than ten titles. The dynasties he built in Chicago and LA were founded on the principle that each…
Stay ahead of the compliance curve by proactively prepping for the California Privacy Rights Act.  In 2018, the European Union passed the General Data Protection Regulation (GDPR), proving to businesses around the world that consumers are not going to stop demanding increased privacy rights. Before the ink was even dry on the California Consumer Privacy Act (CCPA), privacy advocates were already working on its replacement, the California Privacy Rights Act, or CPRA. And while the…
It may sound counterintuitive, but smart data privacy practices can make both traditional and digital marketing programs more efficient. The rise of e-commerce and social media has forever changed the global economy, and while governments have continually dictated and adapted statutes regarding physical trade, they have only recently begun regulating the collection and use of consumer data.  Because these data privacy laws vary—sometimes dramatically—by industry, country, and/or region, marketing professionals around the world have had…
“Regarding social media, I really don’t understand what appears to be the general population’s lack of concern over privacy issues in publicizing their entire lives on the Internet for others to see to such an extent… but hey it’s them, not me, so whatever.” Axl Rose Yes, that quote is really from Axl Rose.  As in Axl Rose, the lead singer of Guns N’ Roses. When the frontman for the “most dangerous band in the
Privacy regulations may seem like they’re making your job harder. But when done well, privacy compliance will improve your digital marketing program. I find myself calming down a digital marketer afraid new privacy regulations will destroy their business almost every day. As a data privacy expert, my job is to help them see how increased privacy oversight can actually help them be better at their jobs.  Here are my top four data privacy tips for…
What the Spice Girls can teach you about the intersection of privacy and business. A preference center can help you fine-tune your marketing, get compliant with privacy regulations, and build customer trust. So why don’t you have one? I won’t be hasty, I’ll give you a try, but if you really bug me then I’ll say goodbye When, how, and how often to contact your users is the magic formula businesses have been trying to…
Privacy compliance is a long road. Luckily, you don’t have to go it alone. Privacy management software can help you set up a robust privacy program. But without a privacy expert, you will be driving blind. If privacy laws had a relationship status, it would be “It’s complicated” If you’re reading this article, chances are you know at least the basics outline of today’s data privacy landscape. Maybe you are already compliant with the European…
In 17th and 18th century England, highwaymen—thieves who traveled and robbed on horseback—concealed themselves along wooded sections of major roads leading out of London, waiting for the chance to stop vulnerable travelers in stagecoaches and carriages with a loud “Stand and deliver.”  This was code for “handover your jewelry, purse, money, weapons, and whatever else you’ve got right now before we shoot you!” Highwaymen faded into history by the mid-1800s, but on today’s cyber highways,…
Cookies have been part of the internet since basically the beginning of the internet. As the internet has developed, advertisers have co-opted cookies from their original use and turned them into super data collection machines that track your every move across the web.  But attitudes are changing. Consumers and governing bodies are pushing back. Not only are governments passing legislation regulating transparency around cookie use, but major browsers have also pushed the envelope by developing…