TOPDOG Legal Marketing

Law firm press releases can be an important part of your overall marketing strategy. However, a poorly written release that doesn’t get published is a waste of time and resources for all involved. Effectively Writing and Publishing Law Firm Press Releases This is the second and final blog in a short series about writing and publishing press releases. The first blog addressed why law firm press releases are still relevant and useful, when it is…
TOPDOG Legal Marketing, LLC is excited to announce that its team has expanded with the addition of Arizona paralegal Nathan B. Chase. Nathan began his tenure with the company as an intern and has now joined the law firm marketing company’s staff as a full-time, permanent employee providing legal and administrative support. To his position on the TOPDOG staff, Nathan brings experience in human resources and an Associate in Applied Science degree in Paralegal from…
For a limited time, local and specialty bar organizations can now schedule free West Virginia continuing legal education (WV CLE) courses, presented by TOPDOG Legal Marketing, LLC, when five or more members register to attend. These free WV CLE courses are led by experienced attorneys and are WVCLE-accredited. The WV CLE courses currently available are Google My Business for Law Firms, LinkedIn for Lawyers, and The Ethics of Attorney Internet Marketing. TOPDOG’s free CLE classes…
Using law firm schema, also known as structured data markup, can greatly improve your law firm’s visibility for potential clients. Schema markup incorporates structured data into web pages “behind the scenes,” facilitating search engines in reading, classifying, and displaying your content. This extra information helps the search engine “read” your page, making your site much more visible to anyone searching on the Internet for a law firm like yours. One great benefit for using structured…
The idea of sending a press release might feel a bit outdated. For some, it calls to mind the click and purr of a fax machine grinding out blurry text that’s bound for File 13. But the digital age, with changes in journalism and online content production, has given the humble law firm press release a new opportunity to make the right kind of noise.  Here and in a blog to follow, we’ll discuss why…
Do potential clients see one of these when they Google your law firm’s name? That ultra-professional panel, which sometimes appears on the right side of search results, is a sample law firm Google My Business (“GMB”) profile. It’s important in the realm of legal marketing because the GMB profile typically appears when a user searches for a specific law firm or attorney name (known as a “vanity” or “branded” search). You can’t buy a…
TOPDOG Legal Marketing, LLC is pleased to announce the acceptance of our blog into the LexBlog and Arizona Attorney Daily legal blog networks. The organizations screen and syndicate blogs about law, primarily publishing law firm blogs written by attorneys. This inclusion affirms TOPDOG’s work and illustrates our unique value as a company led by attorneys who strive to provide quality services, content, and digital marketing for lawyers. Quality Resources and Services in Digital Marketing for…
Your law firm marketing plan may seem complete with your website, a blog or two, your LinkedIn profile, and business cards to hand out, but holy hoopla, Batman, why limit yourself to the outdated tools of mere mortals? Law firm directories are the supertools many lawyers pass by as unimportant, but nothing could be further from the truth. Unlike print directories, which sit on a shelf until someone opens them, a digital lawyer directory is…
Good law firm marketing plans, like good movies, use a variety of devices to connect with the intended audience. Lawyers often think they’ve covered all of the bases with a website, a couple of social media accounts, some print advertising in legal directories and periodicals, and various types of networking. Although often an afterthought, digital marketing can be an extremely impactful marketing tool when used effectively. But don’t be fooled into thinking if you…
Law school is grueling, cramming hundreds of years of case law and legal theory into three years of classes and study. Although new JDs can graduate with a world of legal knowledge, law school does not prepare them to run a law practice or provide what it needs to survive: clients. With merely hanging out a shingle no longer sufficient, being competitive in the legal marketplace means knowing how to bring clients in the door.…