Creating and maintaining a presence online is essential in modern legal marketing. Research has confirmed that most people turn to the Internet for answers to legal questions and information about legal services; they also research attorneys and law firms online
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Latest from TOPDOG Legal Marketing
In-House or Outsourced Marketing for Law Firms?
By Lynn Lewis
It’s a common question for law firm owners, administrators, and attorneys: should you hire (or assign) in-house staff to manage your marketing needs and goals or work with a law firm marketing agency? Determining which is a better fit—in-house or…
LinkedIn® for Lawyers
By Lynn Lewis
LinkedIn® Corporation provides one of the most versatile networking and marketing tools available. This business networking platform helps legal professionals showcase their experience and qualifications for potential clients and referral sources alike. Indeed, 94 percent of LinkedIn® users use the…
Law Firm Website Link Schemes: Identifying and Handling Harmful Links
By Lynn Lewis
Links serve an important purpose in connecting online content to other relevant sources and information. They are also an important element in search engine optimization (SEO). The quality of links to and from your law firm website can boost…
TOPDOG Legal Marketing Partners with the State Bar of Arizona
By Lynn Lewis
TOPDOG Legal Marketing is excited to announce that it is now an approved partner of the State Bar of Arizona (SBA). This distinguished partnership allows the legal marketing firm to connect with more law firms and attorneys while supporting the…
The Consequences of Link Schemes for Lawyers
By Lynn Lewis
Link schemes place unnatural hyperlinks in web content to try to manipulate search engine rankings. These links can damage website credibility and result in penalties from search engines like Google, so it’s critical that attorneys and law firms know about…
Proprietary Legal Marketing Platforms: Who Owns Your Content?
By Lynn Lewis
The legal marketing industry is flush with companies offering services that are either built or rely heavily on proprietary technology and platforms offered exclusively to their law firm clients. This is all fine, in theory. But for law firms, choosing…
Why Law Firms Should Avoid Black Hat Link Building
By Lynn Lewis
Magic can be fun. We all love an illusion that defies the laws of reality. However, when it comes to search engine optimization (SEO) for law firms, it is critical to know if you can trust what you see. Specifically,…
TOPDOG’s Heather Kane Earns Professional Certified Marketer Credentials
By Lynn Lewis
Heather Banner Kane, an attorney and Legal Content Director at TOPDOG Legal Marketing, LLC, has earned two of the top digital marketing certifications in the US: Certified Digital Marketing Professional (CDMP) and Professional Certified Marketer (PCM) in Digital Marketing.
These…
Nathan Chase of AZ Legal Marketing Team Completes Google Certifications
By Lynn Lewis
Nathan Chase, a member of the TOPDOG Legal Marketing team, has expanded his skills as a Google online advertising professional. Having completed the Google Ads Search Certification, Google Ads Measurement Certification, and Google Analytics Individual Qualification, the AZ legal…