Links serve an important purpose in connecting online content to other relevant sources and information. They are also an important element in search engine optimization (SEO). The quality of links to and from your law firm website can boost
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TOPDOG Legal Marketing Partners with the State Bar of Arizona
By Lynn Lewis
TOPDOG Legal Marketing is excited to announce that it is now an approved partner of the State Bar of Arizona (SBA). This distinguished partnership allows the legal marketing firm to connect with more law firms and attorneys while supporting the…
The Consequences of Link Schemes for Lawyers
By Lynn Lewis
Link schemes place unnatural hyperlinks in web content to try to manipulate search engine rankings. These links can damage website credibility and result in penalties from search engines like Google, so it’s critical that attorneys and law firms know about…
Proprietary Legal Marketing Platforms: Who Owns Your Content?
By Lynn Lewis
The legal marketing industry is flush with companies offering services that are either built or rely heavily on proprietary technology and platforms offered exclusively to their law firm clients. This is all fine, in theory. But for law firms, choosing…
Why Law Firms Should Avoid Black Hat Link Building
By Lynn Lewis
Magic can be fun. We all love an illusion that defies the laws of reality. However, when it comes to search engine optimization (SEO) for law firms, it is critical to know if you can trust what you see. Specifically,…
TOPDOG’s Heather Kane Earns Professional Certified Marketer Credentials
By Lynn Lewis
Heather Banner Kane, an attorney and Legal Content Director at TOPDOG Legal Marketing, LLC, has earned two of the top digital marketing certifications in the US: Certified Digital Marketing Professional (CDMP) and Professional Certified Marketer (PCM) in Digital Marketing.
These…
Nathan Chase of AZ Legal Marketing Team Completes Google Certifications
By Lynn Lewis
Nathan Chase, a member of the TOPDOG Legal Marketing team, has expanded his skills as a Google online advertising professional. Having completed the Google Ads Search Certification, Google Ads Measurement Certification, and Google Analytics Individual Qualification, the AZ legal…
Law Firm Website Content: Quality Is King
By Lynn Lewis
Law firms and attorneys who want to attract new clients must stay competitive online. One of the essential ways to develop an effective online presence is to generate high-quality law firm website content that appeals to search engines and provides…
Lynn Kessler Promoted to Production Specialist at TOPDOG Legal Marketing, LLC
By Nikki Conley
TOPDOG Legal Marketing, LLC is thrilled to announce the promotion of Lynn Kessler to Content Production Specialist. An invaluable part of TOPDOG Legal Marketing since 2018, Lynn has excelled in not only her prior role as Editorial Associate but also…
Attorney Heather Kane Promoted to Legal Content Director at TOPDOG Legal Marketing
By Lynn Lewis
Indiana attorney Heather Kane has been promoted to the position of Legal Content Director at TOPDOG Legal Marketing, LLC. A 25-year attorney with experience in the publishing industry, Heather’s skill set is perfectly tailored to the position, and TOPDOG is…