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Through my blog I've been introduced to a number of people in the industry that I would not have been introduced to otherwise. It’s helped me to identify and stay in touch with trends that I wouldn't have necessarily been motivated to stay on top of otherwise, and it’s broadened my viewpoint on the legal industry in general. I certainly wouldn't be where I am today without taking that first step to blog. I think it gave me a voice in my role, first as Director of Global Relationships then as Executive Director, it’s given me a lot of confidence. I really can’t emphasize that enough.”
Most of my business comes from my blog. Over the years, more and more business owners have grown tech savvy and decided to Google when they need help. With the right search, I come up on page one. They may not read everything, but they’ll get a sense from looking at my blog that “Hey, this guy knows what he’s talking about.” It’s been a real recipe for marketing success. It’s really worked because this is such a micro-niche practice.
I’ve been contacted by The New York Times and The Wall Street Journal and Bloomberg and Employment Law 360. And, candidly, while I like to think of myself as a good employment lawyer, I know that the blog was a key part of that. There’s no other means to increase the profile, other than being one of the very, very few attorneys that have the highest profile cases in the nation. The blog is going to be a tool that gets you in the door and gets you some name recognition. I’ve become a better lawyer because of the blog.
One of the best things about blogging is the way it exploded my network. And now when I go to conferences, I have an excuse to talk to anybody."
The blog has been our number one source of new clients. It really has been an amazing vehicle. The only thing I know that has worked to get legal work is a blog. Boy, does it generate business.
I would be far less satisfied with my career with the practice of law. In 10 years of blogging, I’ve found just wonderful content, connections with people on a professional level that I otherwise wouldn’t have had. I’ve been able to help people, many of whom are never going to hire me. That has been, I guess, the lasting effect of being a blogger. And for me, that’s been the most rewarding thing is to realize that in blogging, I’m now helping people.
Blogging is one of the most legitimate marketing tools you can have as an attorney. It’s better than any bus bench. It’s better than any airport seminar in my opinion that’s out there, unless it’s obviously driven by an academic institution and is truly sophisticated. Because it’s your stage. It’s your platform, and you can get across you know these very impactful ideas and analyses that you couldn’t otherwise do in those particular settings
No question about it, my career would have been different without blogging. I’m not exactly sure how different—but as Kevin O’Keefe is fond of saying and it’s 100% true—if you want to do more legal work in a particular subject area, start blogging about it. The cases that you write about are likely gonna be the cases that you will start to get referrals for. And that has been true for me. I can directly trace millions of dollars in fees received over the years from people who came to me through my blog.
I was excited to get a call from Wisconsin Public Radio two weeks ago. They had an interesting case come down and the reporter had a legal ethics issue about judges - I had blogged about that a couple of years ago and the reporter found it and I had an opportunity to be part of an NPR piece because of a blog post I wrote. Stuff like that is so validating, blogging really makes you feel that you are providing a service. You are providing important information for people to use. That was very gratifying and things like that happen on a regular basis.
I would for sure not be where I am in my legal career without blogging