Yesterday, the FTC’s Bureau of Consumer Protection released its Health Products Compliance Guidance—a sweeping overhaul of the 1998 Guidance, Dietary Supplements: An Advertising Guide for Industry. Unlike the recently announced effort to review its Green Guides, the FTC did
Ad Law Access
Updates on Advertising and Privacy Law Trends, Issues, and Developments
Ad Law Access, published by Kelley Drye & Warren LLP, focuses on legal developments and regulatory issues related to advertising, marketing, and consumer protection. The blog covers topics such as consumer finance marketing practices, advertising regulations especially concerning children, data broker laws and privacy regulations, food safety legislation impacting product ingredients, and enforcement actions by agencies like the FTC and CFPB. It also addresses legal challenges to regulatory authority and compliance requirements affecting advertisers and marketers. The content highlights evolving legal standards and enforcement trends in advertising law and consumer protection.
Latest from Ad Law Access - Page 14
NAD Challenge Addresses Disclosures for Money-Back Guarantees
Money-back guarantees can often be subject to detailed terms and conditions. When advertising those guarantees, clients often ask us how much has to be disclosed in an ad itself, versus how much can be disclosed on a landing page. Although…
Tipping Point for State Attorneys General?
Earlier this month, we reported that the AGs (including the DC Attorney General’s Office) are paying close attention to delivery and service fees. Sure enough, the DC AG’s office filed yet another lawsuit related to delivery fees on December…
FTC Starts Process of Updating Green Guides
Green marketing is very much in vogue, and so is suing companies over their green marketing. If you want to avoid those suits, you should generally start by looking at the FTC’s Green Guides. But a lot has changed since…
Top Advertising Law Developments in 2022
If you follow our blog, you already know that there have been a number of significant developments in the world of advertising law over the past 12 months. In this post, we highlight ten of those developments and consider what…
Lawsuit Over Crypto Promotion Targets Celebrity Endorsements
Imagine a “vast scheme between a blockchain start-up company,” a “highly-connected Hollywood talent agent,” and a “front operation,” who all united “for the purpose of promoting and selling a suite of digital assets.” No, that’s not the plot of a…
What privacy issues are on deck for 2023? Here are some of the most interesting ones
2022 was a remarkable year for privacy. Utah and Connecticut enacted new privacy laws. California and Colorado launched detailed (and continuing) privacy rulemakings. Congress proposed a landmark bipartisan, bicameral federal privacy bill (the American Data Privacy and Protection Act, or…
Savage X Fenty to Pay $1.2 Million to Settle Automatic Renewal Suit
Rihanna’s Savage X Fenty is an online subscription service that sells women’s lingerie. Like many other subscription services, they have faced scrutiny over how they advertise automatic renewals. In February 2020, Tina.org sent letters to the FTC and CA district…
State AGs Highlight Changes to NAAG and Multistate Enforcement for 2023
At last week’s National Association of Attorneys General (NAAG) Capital Forum, consumer protection multistate investigations and enforcement actions were once again a subject of discussion. In a session specifically on the topic, NAAG Consumer Protection Committee Co-Chairs Generals Kwame Raoul…
Statements to the State AGs: CFPB and FTC Priorities for 2023
At this week’s National Association of Attorneys General Capital Forum, FTC Chair Lina Khan and CFPB Director Rohit Chopra addressed state AGs and their staff on a number of pressing issues, including antitrust, enforcement authority, privacy and other priorities. And…