Marketing and privacy are two key elements of modern business that frequently come into conflict. On one hand, marketing strives to know its client as thoroughly as possible — their behavior, interests, and habits. On the other hand, personal data
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What Do Ukrainian Companies Need to Do to Comply with GDPR Requirements?
The General Data Protection Regulation (GDPR/the Regulation) is a document that has radically changed the rules of the game in the field of personal data protection. Despite the fact that the GDPR is an internal act of the European Union
Training an AI Model on Personal Data and GDPR: What Did the EDPB Say?
The digital era is our reality, in which the integration of artificial intelligence is gaining ever greater momentum.
Are you planning to develop an AI model to optimize business processes and services? Among a number of legal questions, the protection
Data Processing Agreement: Coordination and Management
Personal data protection is today an extremely important and relevant topic, as many businesses, institutions, and organizations collect large amounts of information about each of us every day. At the level of the European Union, the General Data Protection Regulation
What Is a Customer Journey Map and Why Is a Transparent Privacy Policy Important for Marketing?
A Customer Journey Map or CJM is a visualization of a user’s interaction with a brand, its product, or service. A customer journey map may include the following main stages of interaction:
- first advertisement display;
- first “click” on the website
GDPR: Implementation and Data Protection Impact Assessment
What Is the GDPR and How Does It Change the Rules of the Game for Business?
Have you ever wondered why after searching for sneakers on Google you start being “followed” by sports footwear ads on Instagram? This is not
Data Privacy Protection in the Americas: CCPA, PIPEDA, LGPD
America may seem far away, but come on — there are no online borders. And this is precisely where the potential need to be in compliance with local personal data protection regulations arises. Today — about CCPA (California), PIPEDA (Canada),
CCPA: 5 Must-Have Privacy Policy Provisions
Despite the fact that the California Consumer Privacy Act (CCPA) — already dubbed the “California GDPR” by lawyers — is smaller in volume than the GDPR and does not provide as comprehensive a regulation of personal data protection relations, it
CCPA (California Consumer Protection Act): What Are the Requirements and Conditions for Compliance?
The California Consumer Protection Act (CCPA) and the California Consumer Rights Act (CPRA) are personal data protection laws of the state of California in the USA. The CPRA expanded and supplemented the CCPA, which is why these abbreviations are often
CPRA for Business: Why Is CCPA Not Enough?
As is well known, the United States is a federal state. This means that in addition to legislation oriented toward federal subjects, each state has its own set of laws and regulatory acts that intertwine with one another (complementing each