Rob Millard

Life & strategy in a VUCA world

Rob Millard, published by Cambridge Strategy Group, focuses on strategic advisory for law firms and professional service organizations. The blog covers topics such as building sustainable competitive advantage, law firm mergers, business models versus strategy, and adapting to evolving market and environmental challenges. It explores how law firms can develop unique capabilities, client relationships, and reputations to outperform competitors. The content also addresses the impact of digitalization, sustainability, and changing work environments on legal practice management. Millard integrates business science research with practical insights to help firms navigate complexity, transformation, and long-term performance in the legal sector.

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