This article was co-authored with Samantha Stone.
On 13 May 2026, the High Court of Australia handed down its unanimous decision in Zip Co Limited & Anor v Firstmac Limited [2026] HCA 16, settling the law on the defence
The Brand Protection Blog, published by Norton Rose Fulbright, focuses on intellectual property law with an emphasis on brand protection strategies. It covers topics such as trademark registration and prosecution, anti-counterfeiting measures, IP enforcement, and the commercial value of intellectual property. The blog also addresses developments in related areas including copyright issues in AI training data, design law reforms, and the impact of IP on business growth and innovation. It provides insights into regulatory changes, litigation trends, and practical guidance for managing and protecting brand assets in competitive markets globally.
This article was co-authored with Samantha Stone.
On 13 May 2026, the High Court of Australia handed down its unanimous decision in Zip Co Limited & Anor v Firstmac Limited [2026] HCA 16, settling the law on the defence…
In a landmark move, the UPC’s Court of Appeal has referred key questions to the CJEU on its international jurisdiction and on liability for patent infringement—specifically concerning product compliance authorised representatives. The outcome could redefine the geographical scope of patent…
On World Book Day in 2024 (April 23), LELECHA, a Mainland China milk tea brand, partnered with Yilin Press to launch a “Smoky Oolong” milk tea as a tribute to the prominent Chinese writer Lu Xun. However, the marketing campaign’s…
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On January 12, 2026, in Vetter v. Resnik (No. 25-30108), the U.S. Court of Appeals for the Fifth Circuit (“Fifth Circuit”) clarified the geographic scope of copyright recapture (termination of a prior assignment) and renewal rights under the Copyright Acts…
In Part I of this NRF blog series, posted here, we reported on three AI-related cases published in 2025 by the Beijing Internet Court as being ‘model’ (precedent-illustrating) AI cases. In this article, we continue with the remaining three…
With the increasingly widespread use of artificial intelligence (AI) in all walks of life, disputes relating to AI are also rapidly emerging. In a press conference last year, the Beijing Internet Court published eight ‘model’ (precedent-illustrating) cases involving AI. These…
The Australian Government has recently introduced the Copyright Amendment Bill 2026 (Bill), which seeks to amend the Copyright Act 1968 (Cth) (Copyright Act) to, among other things:
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On January 2, 2026, a Ninth Circuit panel affirmed the jury verdict in Sedlik v. Von Drachenberg, — F. 4th. —–, 2026 WL 17166 (9th Cir. Jan. 2, 2026), which found that defendant celebrity tattoo artist Katherine Von Drachenberg had…