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Augmented reality

92 published works

  1. Employment & Labor

    Keeping Your Policies Clear on Pokemon Go, Conventions, and the Olympics

    By Zosha Millman

    It’s going to be a big summer for social media. Which means employers might need to keep an eye out. It’s no secret that social media is more ubiquitous and…

  2. The Right Coast

    ‘Pokémon GO’ Is About To Surpass Twitter In Daily Active Users On Android – Forbes

    By Thomas A. Smith

    Cops and kids are playing Pokémon Go together in the streets, local businesses are tailoring their marketing around Pokémon Go, and self-professed socially awkward gamers are making new friends by the dozen. Walk around any…

  3. The Faculty Lounge

    CFP: Law as Applied to Virtual, Augmented, and Mixed-Reality Environments

    This just in: Presence: Teleoperators and Virtual Environments, the longest-established academic journal that is devoted to research into teleoperation and virtual environments (3D virtual reality worlds), has issued a call…

  4. Workplace Privacy, Data Management & Security Report

    The Hololens From Microsoft – Help Can Be Right Under…Over Your Nose

    By Joseph J. Lazzarotti

    The saying – never let them see you sweat – soon may be more difficult to accomplish with Microsoft’s Hololens. Like Google Glass, the Hololens is worn as a headset.…

  5. Tech Law Blog

    Augmented Reality Poses New Legal Challenges

    By Aoibheann Duffy

    Augmented Reality (AR) uses technology to overlay real world, physical environments with virtual components like light, sound, video, images or GPS data.  Once seen as a futuristic and 'gimmicky' area,…

  6. The Right Coast

    Up close with the HoloLens, Microsoft’s most intriguing product in years | The Verge

    By Thomas A. Smith

    We just finished a heavily scripted, carefully managed, and completely amazing demonstration of Microsoft's HoloLens technology. Four demos, actually, each designed to show off a different use case for a…

  7. Ad Law Access

    Navigating the Legal Pitfalls of Augmented Reality

    By Kelley Drye

    In the past year, augmented reality (AR) has moved beyond a sci-fi novelty to a credible marketing tool for brands and retailers. While part of a niche industry, AR applications…

  8. The Brand Protection Blog

    Mobile Advertising and Augmented Reality Devices: Challenges and Opportunities

    By NRF Digital Team

    Geolocation technology has provided brand owners with a game-changing ability to engage consumers directly and selectively by allowing for advertising that is geographically and temporally relevant. The application of geolocation…

  9. AdLaw By Request®

    Cyber Lenses Put Alternative Reality In Focus

    By Nick Breen

    If you wear contact lenses,  chances are you find them a necessary evil, an uncomfortable "poke in the eye" to start your day. This may all change in the not…

  10. Real Lawyers Have Blogs

    Best in Law Blogs : The LexBlog Network : December 9, 2010

    Wrapping things up on another rainy evening in Seattle, we had 141 posts hit The LexBlog Network today. Out of that total, we have a great interview by Shari Shapiro,…