Topic
Brand Activation
2 published works
Madison Ave Insights
Interplay of Marketing & Advertising Law to Activate Brands: What is the Uniqueness of Experiential Marketing?
As mentioned, at BAA I gave a presentation on the interplay of marketing and advertising law to activate brands. Today I will share with you the second installment of this…
Madison Ave Insights
Absolut Transformation: How Agencies Are Transforming to Serve a New Generation of Clients
Earlier this year, I had a revealing conversation with three transformers. I’m not talking about characters from a summer blockbuster, but instead senior marketing executives from three iconic brands: Absolut,…