Topic
Brand Equity
3 published works
DuetsBlog
Branding Tips from 5 Awesome Apps
–Debbie Laskey, MBA Take a look at anyone’s smartphone or tablet and you’re bound to swipe through screen after screen of applications, or more commonly known as apps. Some apps…
DuetsBlog
A Lesson In Reusing Historic Brand Names #TBT
-Mark Prus, Principal, NameFlash Name Development The music streaming service Rhapsody just announced that they are rebranding themselves as Napster, a brand they acquired in 2011. Is bringing back this…
Healthcare Law Insights
Branding 101: Maintaining Your Trademark Registrations
You have picked a strong trademark, had it searched and filed your intent to use application. All went well and you have a trademark registration. You have created your trademark…