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Competitive Intelligence

97 published works

  1. The Social Media Butterfly

    How Law Firms Can Turn League Table Rankings Into Business Development Opportunities

    By Stefanie M. Marrone

    Law firms put a tremendous amount of work into league table submissions and rankings. Deals are tracked, data is collected and checked, submissions go through multiple rounds of review and…

  2. 3 Geeks and a Law Blog

    Signals Signals Everywhere A Signal

    By Zena Applebaum

    Signals are the new black I had the pleasure of attending my first LSSO – Raindance Conference a few weeks ago where at least a half dozen times (I honestly…

  3. VIP Marketing Blogs

    How to Spy on Your Online Competitors: A Guide for Lawyers

    By Eric Elliot

    In the legal industry, your biggest competition might not be across the street — they could be across the country, or even just a click away. With more clients turning…

  4. The Social Media Butterfly

    How Google Alerts Can Boost Your Competitive Intelligence Strategy

    By Stefanie M. Marrone

    Staying updated with the latest news, trends, and updates related to your industry is crucial. Enter Google Alerts—a free tool that can supercharge your competitive intelligence (CI) strategy. If you've…

  5. Horizons

    Weaponizing data to gain a competitive edge

    By Jessica Penfield

    Professional and financial services firms are inundated with data every day: new contact information, a target firm’s recent earnings announcement, how much a current client was invoiced in the last…

  6. 3 Geeks and a Law Blog

    Trellis’ Nicole Clark on Leveraging State Court Data for Competitive Advantage (TGIR Ep. 214)

    By Greg Lambert

    The Geek in Review podcast hosts Marlene Gebauer and Greg Lambert interviewed ⁠Nicole Clark⁠, CEO of ⁠Trellis⁠, about their new Law Firm Intelligence tool (LFI). This tool allows law firms…

  7. Vable

    How does competitive intelligence inform strategic decisions?

    By Clare Brown

    Compiling competitive intelligence is a standard requirement for most library and information professionals. We live in an age of intelligence; without targeted and actionable information our firms will fail. CI…

  8. The Attorney Marketing Center

    3 reasons to study other lawyers

    By David Ward

    This might be hard to believe, but some lawyers know things you don’t know. They may do things you’re not doing, or doing them better, and you can learn a…

  9. The Attorney Marketing Center

    Spying on clients and competitors

    By David Ward

    Do you know what’s going on in your clients’ businesses? The latest good news? The latest dirt? You should. And you can. Just set up google alerts for the business…

  10. Law Firm Editorial Service Blog

    Here’s how to (automatically) monitor your competitors’ content strategy

    By Wayne Pollock

    Monitoring the content your competitors publish will help you build a content strategy that more effectively engages your target audiences. Your law firm, like all businesses, needs to be monitoring…