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Experiential Marketing

2 published works

  1. Madison Ave Insights

    Interplay of Marketing & Advertising Law to Activate Brands: What is the Uniqueness of Experiential Marketing?

    By Ronald R. Urbach

    As mentioned, at BAA I gave a presentation on the interplay of marketing and advertising law to activate brands. Today I will share with you the second installment of this…

  2. DuetsBlog

    The Smell of Fear

    By Duets Guest Blogger

    —Aaron Keller, Principal at Capsule During this time of year there are plenty of fright “experiences” where you can drag a loved one into a heart thumping confrontation of fear.…