Topic
Keyword Advertising
70 published works
Technology & Marketing Law Blog
11th Circuit Rejects Keyword Advertising Liability–Deltona v. NOCO
By Eric Goldman
This case involves two competitors in the vehicle-battery charger industry. The plaintiff calls its offering “Battery Tender” (based on the analogy of a ship’s tender) and claims trademark rights in…
Traverse Legal Expert Articles
Google Trademark Keywords: When Bidding Crosses into Infringement
Google trademark keywords create a fast fight and a simple question: can a competitor use your brand name to pull traffic away from you? In many cases, the answer turns…
Spicy IP
One more shot at Keyword Advertising……. aaaannndd Hit Wicket!
On 22 May 2026 the Delhi High Court held that Google infringes the trademark HINDWARE by letting rival sanitary ware sellers bid on that word as a Google Ads keyword.…
Spicy IP
Public Squares or Private Estates: The Delhi High Court’s Doctrinal Shift in Keyword Advertising
By SpicyIP
In a significant ruling in Hindware v. Grohe, the Delhi High Court drew a distinction between the use of generic marks and coined, source-identifying marks like “Hindware” as keywords, while…
Technology & Marketing Law Blog
Another Reminder: Lawsuits Over Competitive Keyword Ads Are Stupid
By Eric Goldman
This case involves two competitors that buy homes for cash: plaintiff Brothers Buy Homes and defendant John Buys Bay Area Homes. The defendant bought competitive keyword ads. Initially, the defendant…
LexForti Legal News
Google vs. DRS Logistics: Case analysis
Case details: Google LLC v. DRS Logistics P. Ltd. & Ors., FAO (OS) (COMM) 2/2022 Coram: HMJ Vibhu Bakhru and HMJ Amit Mahajan Why appeal was preferred? Single Judge’s vide…
The Fort Worth Business & Employment Law Reporter
Using an Invisible “Texas Hammer” May Cause Trademark Confusion
For more than 20 years, Texas personal injury lawyer Jim Adler has called himself The Texas Hammer® and more recently El Martillo Tejano®. After spending millions in television, print, and…
Journal of Business & Intellectual Property Law
Preventing Trademark Infringement or Stifling Healthy Competition? A Look at 1-800 Contacts and its Keyword Advertising Battle
By Journal of Business & Intellectual Property Law at WFU
By: Michaela Cappucci Do keyword search terms promote or stifle healthy competition? It is difficult to remember a time when keyword advertising did not dominate the internet. Most search engines,…
Global IP & Technology Law Blog
Keyword advertising – novel questions of honest concurrent use and passing off
Cases on trade mark infringement in the context of keyword advertising are rare. However, the UK High Court recently handed down a ruling on exactly that topic – in Victoria…
New England IP Blog
Edible Arrangements’ Trademark Case Bears Fruit
By Hang (Helena) Zheng, Laura Stafford
In a recent decision, Judge Vanessa L. Bryant shed some light on a significant new issue: trademark infringement in the world of internet keyword advertising. In a case with important…