Topic
Mobile Marketing
33 published works
Madison Ave Insights
Dos Equis is Bucking Beer Trends by Going Mobile
These are challenging times for major beer makers. Beer sales in the United States have fallen by about 4% since 2008, with the biggest declines being experienced by some of…
The Rainmaker Blog
Mobile Marketing: 42% of Organic Search Visits Now Coming Via Mobile Devices
According to the Digital Marketing Report Q4 2014, a quarterly digital marketing analysis produced by search marketing agency Merkle|RKG, mobile devices are now delivering 42% of the organic search traffic…
Of Digital Interest
Join Us at BAA’s Marketing Law Conference for a Panel Discussion on Developments in Mobile Marketing
For those Of Digital Interest readers attending the Brand Activation Association's (BAA) 36th Annual Marketing Law Conference, please join McDermott partner - and Of Digital Interest editor - Julia Jacobson as…
The Rainmaker Blog
Why Mobile is a Must for PI and Criminal Defense Attorneys
Last November, something momentous happened in the world of marketing and you may not have even noticed: mobile platforms surpassed desktop computers in terms of where consumers access online content.…
New Media and Technology Law Blog
Mobile Alphabet Soup…What Exactly Is an ATDS under the TCPA?
An Important Issue for Text-Message Marketers There has been an uptick in litigation under the federal Telephone Consumer Protection Act (TCPA), 47 U.S.C. § 227 – likely due to the…
The Rainmaker Blog
50 Astounding Facts About Mobile Marketing
Jamie Turner, the founder of 60SecondMarketer.com, and Jeanne Hopkins at HubSpot recently compiled 50 Amazing Facts About Mobile Marketing and shared those with the world via SlideShare. In case you…
The Rainmaker Blog
Dec. 11 LawMarketing.com Webinar: Profiting with Mobile Marketing
Did you know that 3 out of 4 clients go online to find a lawyer and many of them are turning away from PCs and turning instead to portable devices…
The Rainmaker Blog
7 Tips to Make Your Email Mobile-Friendly
How many times a day do you check your email on your phone? If you’re like most of us, it’s a lot. In fact, I would bet a good number…
The Rainmaker Blog
How to Optimize Your Law Firm Website for Mobile (for Free)
A recent LawMarketing.com post shared an infographic that shows what your mobile optimized website should look like (see below). It also compiled some pretty compelling reasons why your law firm website…
The Rainmaker Blog
6 Savvy Mobile Marketing Practices
By Jens Rinze
Today’s guest post is from Leslie Ealy, The Rainmaker Institute’s Director of Client Services: Mobile marketing now outranks online advertising as a way to market to consumers; here are 6…