Topic
Neuromarketing
4 published works
Health Law Prof Blog
Souled Out of Rights? – Predicaments in Protecting the Human Spirit in the Age of Neuromarketing
Alexander Sieber, Souled Out of Rights? – Predicaments in Protecting the Human Spirit in the Age of Neuromarketing, Life Sci., Soc’y & Pol’y (2019):Modern neurotechnologies are rapidly infringing on conventional…
PrawfsBlawg
Relationship as Product
Main Sunday, July 19, 2020Relationship as ProductIn a new article posted on ssrn Samuel Becher and Sarah Dadush argue that today companies are selling not only products and services but…
HL Chronicle of Data Protection
German Data Protection Authority Imposes €200,000 Fine for Targeted Advertising Without Adequate Consent
By Bret Cohen
On November 23, the data protection authority (DPA) of the German Federal State of Hamburg imposed a €200,000 fine against the Hamburg-based savings & loan Hamburger Sparkasse due to violations…
Health Law Prof Blog
Neuromarketers Score a Win By Using Brain’s Response to Magazine Cover Choices
The magazine New Scientist chose its August cover based on tests of three covers by neuromarketers who study the brain's response to products. Did it work? Apparently, yes. The NY Times…