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Olympic Branding

13 published works

  1. Broadcast Law Blog

    Ring! Ring! Ring! Ring! Ring!   It’s the Olympics Calling!

    By Mitchell Stabbe

    Earlier this year, we posted updated guidelines about engaging in or accepting advertising or promotions that directly or indirectly allude to the Super Bowl without a license from the NFL…

  2. All About Advertising Law

    Golden Rules: Counterfeits and the Olympics

    By Ethan Mora, Jessica S. Borowick, Marcella Ballard, Po Yi

    Demand for Olympic merchandise in the United States is resurrected every 4 years by the fervor of the televised Games. Officially, authorized and licensed gear is readily available in stores…

  3. DuetsBlog

    Rio 2016: Out Counterfeiting the Counterfeiters

    By David Pabian

    The Rio Olympics have decided that the best way to fight counterfeiters is to beat them at their own game; counterfeit themself. That's not entirely true. Of course, you can't…

  4. DuetsBlog

    Is the US Olympic Committee’s #TwitterBan Fair or Foul?

    By Tim Sitzmann

    The 2016 Summer Olympics will officially* begin in eight days. Yet the U.S. Olympic Committee's (USOC) efforts to enforce the Olympic trademarks are truly an eternal battle. While the USOC…

  5. Intellectual Property

    The IOC is playing trademark bully—because they can

    By Zosha Millman

    The Olympic Games are almost here and—right on schedule—companies are already brushing up against the bristles of the intellectual property of the International Olympic Committee (IOC).  Every four years attorneys…

  6. Broadcast Law Blog

    Avoiding Olympic Hassles – Trademark and Other Legal Protections Limit the Use of Olympics, Paralympics and Related Terms in Advertising, Marketing, and Promotions

    By Kelly Donohue

    Over the last several months, we have written about the risks of publishing ads or engaging in promotional activities that refer to the SUPER BOWL® or MARCH MADNESS® without first…

  7. All About Advertising Law

    Golden Rules: Wrestling with the Use of Trademarks

    By Jessica S. Borowick, Po Yi, Venable LLP

    As excitement builds for the 2016 Olympics and Paralympics in Rio, companies and organizations, big and small, will be tempted to use the “Games” or the “Olympics” to promote their…

  8. DuetsBlog

    There is only one Lord of the (Olympic) Rings…but then there was Sochi

    By Duets Guest Blogger

    There is only one Lord of the Ring, only one who can bend it to his will.  And he does not share power.  - Gandalf, Lord of the Rings As…

  9. DuetsBlog

    The Gold Medal Of Trademarks

    By Duets Guest Blogger

    - Anjali Shankar, Attorney - It’s the season of great sporting events, with the Super Bowl and Olympics just around the corner, and with that comes a host of new…

  10. The IP Law Blog

    Olympics Go For the Gold In Trademark Enforcement

    By Weintraub Firm

    By: Scott Hervey Without fail, every two years I get a call from a client who wants to incorporate an element of either the Winter or Summer Olympics into a…