Topic
Persuasion
105 published works
delaJusticia.com
Si don Miguel de Unamuno fuese abogado…
By JR Chaves
Seguramente sería un abogado de genio en el doble sentido de la palabra. De genio, en cuanto dotado de carácter, energía y empuje para conseguir lo que quiere. Y de…
eDiscovery Today Blog
Techniques for Persuading Judges to Like You and Trust You: eDiscovery Webinars
By Doug Austin
What a great topic! Lexbe has a webinar this Friday discussing techniques for persuading judges to like you and trust you! The post Techniques for Persuading Judges to Like You…
TechLaw Crossroads
SXSW and the Power of Storytelling in Persuasion
Here’s my post for Above the Law on lessons for litigators from SXSW panels on live theatre and marketing: start with the story and not with the technology, help you…
The Attorney Marketing Center
The simplest way to improve your marketing
By David Ward
There’s a simple way to get more people to read what you write, listen to and engage with your message, and contact you to learn more. But most lawyers don’t…
Public Chatter
The Corporate Secretary: Being Persuasive
By Broc Romanek
Here’s the fifth of the 21 hats that the corporate secretary wears (here’s the blog about the fourth hat): Being knowledgeable gives you the confidence to use persuasion when you feel that…
The Attorney Marketing Center
You don’t have to
By David Ward
When a client won’t commit to hiring you or doing something you recommend, when they can’t decide, stall, or tell you they “have to think about it,” one of the…
Appellate Advocacy Blog
Priming for Persuasion
One of the most powerful tools in an advocate’s toolbox is the psychological concept of priming. Priming “occurs when an individual’s exposure to a certain stimulus influences their response to…
Appellate Advocacy Blog
How To Change Someone’s Mind
It is not easy to convince a judge (or any audience) to adopt your point of view, especially when the audience has a firmly entrenched and opposing opinion. Below are…
Fretzin Blog
David Aaronson: Using the Universal Seven Principles for Successful Legal Marketing
In this episode, Steve Fretzin and David Aaronson discuss: Why sales has a bad reputation in the legal industry. Being human before selling. Properly utilizing the Universal Seven Principles of…
Organizational Integrity Group Blog
Organizational Integrity Shorts: The Science of Persuasion
Too often people argue as though they are in front of a judge, or some other cosmic arbiter of correctness, rather than asking ourselves what might move our opponent. In…