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Product Branding

5 published works

  1. Traverse Legal Expert Articles

    Launching an Amazon Private Label 

    By Enrico Schaefer

    Amazon Private Label means you sell a product on Amazon under your own brand. You control the brand name, packaging, listing content, and customer promise. You do not sell another…

  2. DuetsBlog

    Is It a Clean Fight?

    By Tiffany Blofield

    It is no wonder that two companies manufacturing detergents would want to use the word “clean” for their products and brand.  The Dial Corporation (“Dial”) owns the federally registered trademark…

  3. DuetsBlog

    Nuts About Nuts?

    By Duets Guest Blogger

    - Brent Carlson-Lee I’m a huge supporter of the growing food entrepreneur community in Minnesota, and am amazed by the number of the great products that are now on shelves…

  4. DuetsBlog

    Red Solo Cup Inspiration?

    By Steve Baird®

    Marketing types, it may well be obvious to some, but it is always important to consider the source of inspiration for the branding and marketing of the products and services…

  5. The Trademark Blog

    Maybe They Should Push The FANTA

    By Marty Schwimmer

    Discussion of backlash agaisnt Coke in Somalia, now that Islamic Militias have taken over, via NY Times.