Topic
public relations
421 published works
9/11 Victim Compensation Fund Claims Blog
Vito R. Pitta Named to 2025 Power Players in Public Relations & Lobbying List
By Pb911prod
Jaffe Blog
Want to Avoid Having Your Firm’s News Deleted Upon Receipt? Be Relevant
By Kathy King
When it comes to capturing the attention of reporters, it’s an uphill climb as they are inundated with pitches on a daily basis. A new survey of more than 3,000…
Jaffe Blog
Repurposing a Client Alert
By Carlos Arcos
Client alerts are a staple of law firm marketing that can also serve as a powerful PR tool. These short news pieces inform clients of recent developments in the law…
Jaffe Blog
Broadcast Interviews: Here’s a Tip Sheet to Help You Prepare
By Lisa Altman
You secured an interview with CNN … now what? Keep in mind that broadcast reporters and producers work under extremely tight deadlines. Often, they have little time to research the…
Jaffe Blog
Why PR and Rankings Go Together
Hello Newsstand readers! We know that many of you are enjoying your time at the annual Legal Marketing Association event in Washington, DC, and so we will keep this tip…
The Social Media Butterfly
How Law Firms Can Turn Their Content Into Media Coverage
A lot of law firms and professional services companies are sitting on great content that never really goes anywhere. It’s buried on the blog, sent out in an alert or…
Legal Marketing Blog
How Public Speaking Can Boost Your Law Firm’s Reputation
By John Hinson
There are a lot of attorneys online. Some run ads. Some post content. A few even have decent websites. But very few take the extra step of putting themselves out…
Fretzin Blog
Tom Ciesielka: Building a Strong Legal Reputation Through Public Relations
In this episode, Steve Fretzin and Tom Ciesielka discuss: The role of public relations and reputation management in the legal industry The importance of media visibility and thought leadership for…
Reinventing Professionals
The Benefits of Leveraging Artificial Intelligence in Public Relations and Marketing
By Ari Kaplan
I spoke with Amy Juers, the CEO of Edge Marketing, a marketing and PR agency serving the legal, accounting, and professional services industries. We discussed the benefits of leveraging artificial…
Jaffe Blog
Press Release Prognosis is Great — Especially with Reinvention Through AI
It was only a year ago that I took a deep dive into the health status of that ol’ standby public relations tool: the traditional press release. Still today, the…