Topic
Puffery
37 published works
All About Advertising Law
NAD Finds Something Fishy With Claims That Contradict
[caption id="" align="alignleft" width="237"] By Jason Hollinger (MusselsUploaded by Amada44) [CC BY 2.0], via Wikimedia Commons[/caption]In a CRN challenge, NAD recently reviewed claims for Omega XL, an omega-3 fatty acid…
All About Advertising Law
NAD Doesn’t Trim Back Humor with a Razor – Important New Ruling on Puffery
We just read one of our favorite NAD decisions ever. And it just so happened to involve one of our favorite recent ad campaigns. We have blogged before about Dollar…
Drug & Device Law
“Age Defying” Make-up Case Only Partially Defies Preemption
Coco Chanel said that nature gives you your face at 20, but you earn your face at 50. Perhaps that is not so different from Mark Twain’s theory that one’s wrinkles should…
SDNY Blog
Judge Crotty: Three New Second Circuit Opinions on “Puffery” Do Not Merit Reconsideration in Goldman Case
In an opinion issued yesterday, Judge Crotty denied Goldman Sachs' motion for reconsideration of his refusal to dismiss securities fraud claims that Goldman argued were inactionable "puffery." See our post…
Corporate & Financial Weekly Digest
Appropriate Cautionary Language Leads to Dismissal of Investor’s Securities Fraud Suit
A California district court recently dismissed Mellanox Technologies Ltd. investors’ claims that the company made false statements about both its prominence in the interconnect market and its revenue and growth…
Healthcare Law Insights
Branding 101: Should Puffery be Avoided in Healthcare Advertising?
Healthcare is a highly competitive market. Healthcare companies are hiring marketing teams to lure customers to their facility. This will invariably require making statements regarding the quality of your services…
Food Liability Law
Vox Puffery, Vox Dei
There is a concept in the law called puffery and it’s great. I cannot prove that to you that it’s great, however, because a legal concept’s greatness or lack of…
All About Advertising Law
World’s Greatest Puffery Blog, Part Two
We know we told you our Tropicana post yesterday was the World's Greatest Blog. But this is too. We can say that because it is not a claim, but just…
All About Advertising Law
World’s Greatest Puffery Blog
Your Global Favorite advertising law blog, All About Advertising Law, hereby decrees Puffery Week. Also known as the Best Week in Blogging History Bar None. It will be even bigger…
Mass Tort Defense
Laptop Claims Were Mere Puffery
By Sean Wajert
The Ninth Circuit late last month issued an interesting little opinion on the venerable and useful notion of puffing. Vitt v. Apple Computer Inc., No.