Topic
Search Engine Marketing
23 published works
Fretzin Blog
Chris Dreyer: Proper Execution for Successful Scaling
In this episode, Steve Fretzin and Chris Dreyer discuss: Search engine marketing and SEO for lawyers. Some of the main changes in content marketing. Changing up how you write content. …
Jaffe Blog
SEO vs. SEM: The Two Sides of Search Engine Marketing
Think of your website as the digital equivalent of a brick-and-mortar law firm. In this metaphor, search engines would be the highways that usher potential clients to your firm’s front…
Antitrust Advocate
1-800 Contacts Settles Class Action Lawsuit With Roots in FTC Action
Back in 2016, the Federal Trade Commission (FTC) sued 1-800 Contacts, claiming the online retailer devised an anticompetitive scheme with other online lens retailers to restrict search terms. The FTC…
AD-ttorneys Law Blog
No More Blurry Searches: 1-800 Contacts Settles Class Action Lawsuit Alleging Search Term Restraints
Last week, mega-online retailer 1-800 Contacts settled claims brought by a class action suit in the Central District of Utah alleging that the company was the mastermind of a scheme…
Practice Alchemy Blog
PPC for Lawyers: 7 Things You Need to Know About SEM to Maximize Return For Your Law Firm
By bkendrick
When it comes to Google AdWords for lawyers, the space is extremely crowded. For example, a search for “boston personal injury lawyers” returns the following: You may find that…
ILN IP Insider
1-800 Contacts Unlawfully Restricted Competitors’ Trademark Use in Search Engine Marketing
By Gary A. Kibel of Davis+Gilbert LLP, Marc J. Rachman of Davis+Gilbert LLP
The Federal Trade Commission (FTC) recently decided that agreements reached by 1-800 Contacts, Inc. with a number of its competitors to settle claims that the competitors’ online search advertising infringed…
All About Advertising Law
The FTC, Contact Lenses, and the Future of Retail?
By Leonard L. Gordon, Venable LLP
On November 14, the FTC Commissioners, in an opinion authored by Chairman Simons, issued an opinion in an antitrust case involving the online advertising industry that has important implications for…
The Rainmaker Blog
Texas Bar Says Lawyers Can Use Competitors’ Names in Search Engine Marketing
Lawyers are always searching for a competitive advantage, so it may not surprise you to learn that this tactic has extended to search engine marketing, where some lawyers are buying…
Madison Ave Insights
NAD Recommends Changes to Online Travel Agency’s Search Engine Marketing Claims
The Council of Better Business Bureau’s National Advertising Division (NAD) has recommended that, as a result of a complaint filed by Expedia, two online travel sites change several aspects of…
All About Advertising Law
Searching for Low Risk? NAD Clarifies Rules for Paid Search
It appears to be search engine marketing month, first the FTC and now the NAD has also weighed in with a case of first impression over use of ad copy…