Topic
Search engine optimization
759 published works
The Social Media Butterfly
AI Search Optimization: How Lawyers and Business Professionals Can Improve Their Visibility in ChatGPT and AI Search
Someone gets your name from a trusted colleague and, before reaching out to you, asks ChatGPT what it knows about you. They want to know about your experience, the industries…
Grow Law
Top Legal Directories: 22 Best Lawyer Directories for 2026
By Sasha Berson
Online directories remain one way for law firms to reach prospective clients, strengthen local citations, and build visibility alongside search, referrals, and paid media. Therefore, if you're not leveraging free…
Grow Law
Family Law Lead Generation Strategies That Drive Divorce and Custody Clients
By Sasha Berson
If your family law firm isn’t getting a steady flow of divorce and custody cases, it’s not because people aren’t searching - it’s because they can’t find you. Many prospective…
Grow Law
Legal Marketing Statistics: What You Should Track in 2026
By Sasha Berson
Your law firm's website is one of the first stops potential clients make, and ensuring you make a good impression is essential. But before you can make a good impression,…
Grow Law
2026 FindLaw Review: Benefits, Drawbacks, and Winning Tactics
By Sasha Berson
Is FindLaw really the game-changer it claims to be for small law firms? Launched in 1995 and acquired by Internet Brands in 2024, FindLaw remains a major legal information and…
The Social Media Butterfly
How to Build Your Brand for ChatGPT, AI Search and Google
There’s a lot of attention right now on how to improve your visibility in ChatGPT and AI search. Companies, law firms and individual professionals want to understand why certain brands…
VIP Marketing Blogs
AEO for Law Firms: What Lawyers Need to Know
By ericericelliott-com-eric-elliott
If you own a law firm, you have probably heard the term "AEO" a lot in the last year, usually from a marketing vendor, a conference speaker, or a competitor's…
VIP Marketing Blogs
How Hyperlocal Pages Help Law Firms Rank Higher on Google and AI Search
By ericericelliott-com-eric-elliott
If your website has one homepage and a handful of general practice area pages, you are competing for local clients with one hand tied behind your back, and most firm…
New Ideas Legal Tech
Do Blogs Still Boost Lawyer Marketing?
By Jerry Lawson
Are blogs passé? I'd argue that blogs are still one of the most effective — and underrated — marketing platforms for lawyers. Social media is ephemeral. An Instagram post today…
VIP Marketing Blogs
GEO for Law Firms: The Guide Every Firm Needs
By ericericelliott-com-eric-elliott
A client calls your office and says, "ChatGPT told me to call you." Or worse, for one of your competitors: "I asked AI who handles cases like mine, and your…