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Search engine optimization

759 published works

  1. The Social Media Butterfly

    LinkedIn Update Coming Soon: LinkedIn Posts to Be Indexed by Google

    By Stefanie M. Marrone

    I have a major, cool LinkedIn update for you. Individual LinkedIn posts will be indexed by Google very soon! This means that your LinkedIn posts will start showing up in…

  2. LawLytics Blog

    June and July 2021 SEO Updates: Hype vs. Reality

    By Publisher

    I'm here to tell you that I have never once seen attorneys (who follow Google Webmaster Guidelines and that have the proper infrastructure to their site) suffer from a Google…

  3. The Social Media Butterfly

    Why Keywords Are Key to Better Google Search Rankings for Your LinkedIn Profile

    By Stefanie M. Marrone

    Here's an important way to help your LinkedIn profile become more discoverable on Google - LinkedIn SEO. LinkedIn SEO is handled the same way you would apply SEO to your…

  4. LawLytics Blog

    June 2021 – Why Attorneys Should Not Be Concerned About The Latest Google Update

    By Publisher

    It's that time again where Google is rolling out updates. For LawLytics members this is a good thing, as I explain in the video. The post June 2021 – Why…

  5. 99 Park Row

    Understanding Google Core Web Vitals for law blogs

    By Scott Fennell

    Many readers will be familiar with Google’s AMP, a standardized way to publish websites such that Google can detect that they are secure, fast, and user-friendly. Google has offered several…

  6. Bill 4 Time Blog

    How attorneys can use off-page SEO to attract clients

    By Andrew McDermott

    With off-page SEO, your website and social media profiles play a supporting role, at least initially. It requires a bit of upfront work, but it's a powerful way to generate…

  7. New Ideas Legal Tech

    Conrad Saam’s Own the Map, New Book on Lawyer Marketing

    By Jerry Lawson

    Reviewed by Jerry Lawson   Conrad Saam’s Own the Map: Marketing Your Law Firm's Address (ABA 2020)  is an intriguing new book that will cause many lawyers to think about marketing in…

  8. Fretzin Blog

    Seth Price: Digital Marketing and the Changing World of SEO

    By Steve Fretzin

    In this episode, Steve Fretzin and Seth Price discuss: Challenges lawyers face in digital and online marketing.  Understanding your cost of money.  The changing world of SEO.  The get to…

  9. LawLytics Blog

    I’m a Lawyer and I Need SEO … Now What?

    By Publisher

    “I need SEO.” “I need to rank on the first page of Google.” “I need my site to be search-engine friendly.” We hear things like this from lawyers all the…

  10. LawLytics Blog

    What Google Wants From Law Firm Websites in 2021

    By Publisher

    The way that Google determines which results to return for any given is highly rational. And, by following Google’s logic (and using the right tools), any attorney can easily succeed…