Topic
Search engine optimization
759 published works
The Rainmaker Blog
Law Firm Marketing: How to Optimize for Social Search
Earlier this year, I blogged here and here about how the two major search engines -- Google and Bing – have placed greater emphasis on social media content in search…
The Rainmaker Blog
June 8 Webinar on Getting to the Top of Google: The Power of Link Building for Lawyers
Getting to the top of Google, Yahoo! and Bing for any term related to the legal industry is highly competitive! Attorneys spend millions of dollars every year on Pay Per…
Litigation & Trial
Panda Blogging Is The New Legal Treatise
It’s no secret: legal marketing isn’t pretty. Even those of us personal injury lawyers who try to keep our marketing clean, like Eric Turkewitz, hate our marketing copy. There’s no…
The Rainmaker Blog
Law Firm Marketing: 3 Key Reasons to Optimize Your Website Now
The old saying, “He who hesitates is lost” is more applicable now than ever when it comes to search engine optimization. Search engine optimization (SEO) is the art and science…
The Trademark Blog
Are Search Users Ignoring Paid Ads On The Right Of Search Results?
Search Engine Land: Interesting new data about searcher behavior from a recent User Centric eye-tracking study: Whether using Google or Bing, all 24 participants looked at the organic search results…
The Rainmaker Blog
Internet Marketing for Attorneys: How to Give Google What It Loves, Part 1 of 2
Google loves inbound links! An inbound link is where one website links to another website. You see this all the time on news websites where they link to a video,…
The Rainmaker Blog
Internet Marketing for Law Firms: Are You Tracking the Competition?
If you have a lot of competitors who are SEO savvy or see the value in hiring an SEO expert, they may be working just as hard as you are…
The Rainmaker Blog
Internet Marketing for Attorneys: Keep Your Content Off the Farm
Last week Google announced a major change to its search engine algorithm to punish websites known as “content farms” -- a common term for sites that have a lot of…
The Rainmaker Blog
SEO Strategies for Attorneys: The Importance of Inbound Links
Ever wonder why your competitor’s website consistently ranks on the front page of Google for specific searches and yours does not? Are you frustrated that you can't seem to find…
The Rainmaker Blog
Law Firm Marketing: Google Adds Social Media to Search Results
Late last week, Google announced that it is making its search results more social by adding content that a user’s friends have shared or created on social networking sites to…