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Trademark Consistency

1 published work

  1. Healthcare Law Insights

    Branding 101 – Trademark Audit – Using your Marks Consistently (Why You Need a Trademark Style Guide)

    By Kathy Rheintgen

    We have discussed the need to use your trademarks as adjectives (and not nouns or verbs) to avoid having them become descriptive or even generic terms. Today, we will talk…