Topic
Trademark Dilution
139 published works
Indiana Intellectual Property Blog
UINDY vs. IU INDY…are you confused?
Indianapolis University of Indianapolis sued The Trustees of Indiana University on August 11, 2026, in the Southern District of Indiana, Case No. 1:26-cv-01669-JPH-MKK, alleging federal trademark infringement, unfair competition, and…
Technology & Marketing Law Blog
It’s Hard for Parodic Products to Tarnish Famous Trademarks–Bad Spaniels v. Jack Daniel’s
By Eric Goldman
The jurisprudence of parody dog toys and trademark dilution continues to grow. In this case, “JDPI argues that the Bad Spaniels toy dilutes its marks ‘by associating the famed whiskey…
The Brand Protection Blog
VIP Products v. Jack Daniel’s: Ninth Circuit requires mark-specific proof of fame
Few squeaky toys have generated as much noise as Bad Spaniels. VIP Products LLC (VIP) v. Jack Daniel’s Properties, Inc. (JDPI) began as a dispute over a dog-poop themed parody…
ILN IP Insider
The 99 Year Dilution Dilemma: What’s the Harm if No Confusion?
By Gregory (Greg) J. Krabacher
The Theory of Dilution Crosses the Pond By Gregory J. Krabacher, Epstein Becker Green. The origin story for the cause of action of “dilution” in the United States begins with…
Incontestable Blog
Ivy Group Blocks Trademark Registration of IV LEAGUE NURSE CONCIERGE, INC. for IV Therapy Services, Claiming Dilution of the Famous IVY LEAGUE Marks
By Publisher
The Trademark Trial and Appeal Board (TTAB) sustained an opposition by the Ivy Group against the registration of IV LEAGUE NURSE CONCIERGE, INC. on the ground of dilution by blurring,…
The IP Law Blog
The Briefing: Bad Spaniels – Infringement? No. Dilution? Yes
On this episode of The Briefing, Scott Hervey and Tara Sattler dive into the landmark Jack Daniels v. VIP Products case that changed trademark law. They break down the Supreme Court’s ruling on trademark infringement…
Ogden Glazer + Schaefer Blog
Bottles Up (Revisited)
By Sam Kavalier
As promised in an earlier blog post about Bulleit, bottle shapes, and blurring (“dilution” was the word I mostly used last time, but I was really eager for that alliteration),…
Ogden Glazer + Schaefer Blog
Bottles Up
By Sam Kavalier
As a firm of trademark and alcohol attorneys, it’s always a thrill when those two topics collide, especially on a major stage. We had one of those great moments of…
Intellectual Property Law Blog
Supreme Court Rules “That Dog Don’t Hunt”: Bad Spaniels Toy’s Use of JACK DANIELS Marks is a Poor Parody and Dilution Act Applies
By Ted Max
On June 8, 2023, the Supreme Court in a unanimous decision held that a trademark claim concerning “a squeaky, chewable dog toy designed to look like a bottle of Jack…
Hunton Retail Law Resource
Supreme Court Chews Up And Spits “Bad Spaniels” Back to District Court
By Jeremy S. Boczko, Armin Ghiam, Jeremy C. King, Andrew D. Kasnevich
Branding is central to the sale of products and services for many retailers. In a case involving a whiskey bottle dog toy with important findings for retailers and brand protection,…