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Trademark Licensing

155 published works

  1. Sports Law Expert

    Stetson Partners with Stetson Partners With Company For Trademark Licensing Services

    By Holt Hackney

    Stetson University has announced its partnership with Affinity Licensing for exclusive trademark licensing agency representation effective July 1, 2026. “Partnering with Affinity Licensing represents an important step forward in elevating…

  2. The IP Law Blog

    The Briefing: When Consent Isn’t Enough – The TTAB’s Decision in In re Ye Mystic Krewe of Gasparilla

    By Scott Hervey, Richard Buckley

    A consent agreement can be a powerful tool to overcome a USPTO likelihood-of-confusion refusal—but only if it’s done right.In this episode of The Briefing, Weintraub Tobin attorneys Scott Hervey and…

  3. Canna Law Blog

    Licensing Cannabis Trademarks: What You Need to Know

    By Fred Rocafort

    For many cannabis brands, licensing their trademarks can be a savvy business move (for more information on cannabis trademarks generally, check out our webinar, Trademarking Cannabis: Cutting Through the Legal…

  4. Incontestable Blog

    Fitness Franchise Hamstrings Naked Licensing Defense on Summary Judgment

    By Publisher

    Licensing trademarks to franchisees can be a valuable and successful business model—think McDonald’s, Papa John’s, Dunkin’, Orangetheory—but it also comes with some risks. One of those risks is naked licensing,…

  5. IP IQ

    When Does a Trademark License Turn into a Franchise?

    By Theodore P. Pearce

    When entering into a trademark license agreement most trademark owners do not consider the possibility that their agreement actually may be a franchise, which would subject them to specific disclosure…

  6. Canna Law Blog

    Strafford CLE Webinar | Trademark Licensing in the Cannabis Industry: Legality, Disclosure, Diligence, and Key Provisions

    By Canna Law Blog

    REGISTER HERE Hemp goods and services may now be eligible for trademark licensing and protection, though many CBD products remain unlawful at the federal level. Meanwhile, marijuana continues to be…

  7. The IP Law Blog

    The Briefing by the IP Law Blog: The Sneakerhead Breakup of the Century – Yeezy and Adidas

    By Scott Hervey, Intellectual Property Group

    Adidas, which manufactures and sells the wildly popular "Yeezy" line of shoes in partnership with rapper Kanye West, recently terminated the relationship after anti-Semitic statements by the star. In this…

  8. Retail & Consumer Products Law Observer

    Crowell Attorneys Address the Impact of Penn State’s Trademark Case on Merchandising

    By Crowell & Moring

    In a recent Law360 article titled, “Penn State TM Case's Impact On Merchandising And Beyond,” Crowell attorneys Cheryl Howard and David Ervin discuss the broader industry ramifications of Pennsylvania State University’s lawsuit against Vintage Brand…

  9. The Brand Protection Blog

    Modern collegiate trademark and licensing regime may face increased enforcement challenges

    By Felicia Boyd (US), Kaylee A. Sill (US)

    In The Pennsylvania State University v. Vintage Brand, LLC, 2022 U.S.P.Q.2d 653 (M.D. Pa. 2022 The Pennsylvania State University ("Penn State") sued Vintage Brand, LLC ("Vintage"), an online retailer of…

  10. Religion Clause

    Military Sued After It Withdraws Permission For Selling Religious-Themed Replica Dog Tags

    By Howard Friedman

    Suit was filed this week against the Department of Defense in a Texas federal district court by a company that creates military-themed replica "dog tags" featuring Army, Marine and Airforce…